This site is now using ssl or https as standard. This is a security matter (protecting your password etc)- as you may read about on the web.
HTTP vs. HTTPS: Understanding the Basics No matter what side you are on—being the user of a website or developing your own site—a good online experience tends to involve a trusted third party and good encryption.
In order to understand how to achieve this and better understand why Google favors these website elements (and why you should too),it’s important to first learn the difference between HTTP and HTTPS. Below explains the basics of the two options:
HTTP: HyperText Transfer Protocol Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet. HTTP is an “application layer protocol,” which ultimately means that its focus is on how information is presented to the user, however, this option doesn’t really care how data gets from Point A to Point B.
It is said to be “stateless,” which means it doesn’t attempt to remember anything about the previous web session. The benefit to being stateless it that there is less data to send, and that means increased speed.
When is HTTP beneficial?
Http is most commonly used to access html pages, and it is important to consider that other resources can be utilized through accessing http. This was the way that most websites who did not house confidential information (such as credit card information) would setup their websites.
HTTPS: Secure HyperText Transfer Protocol
HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. In many ways, https is identical to http because it follows the same basic protocols. The http or https client, such as a Web browser, establishes a connection to a server on a standard port. However, https offers an extra layer of security because it uses SSL to move data.
For all intents and purposes, HTTPS is HTTP, it’s just the secure version.
To get technical on you, the main difference is that it uses TCP Port 443 by default, so HTTP and HTTPS are two separate communications.
HTTPS works in conjunction with another protocol, Secure Sockets Layer (SSL),to transport data safely (which is really the key difference that Google cares about).
Remember, HTTP and HTTPS don’t care how the data gets to its destination. In contrast, SSL doesn’t care what the data looks like (like HTTP does).
That is why HTTPS really offers the best of both worlds: Caring about what the user sees visually, but also having an extra layer of security when moving data from point A to point B.
An Extra Note: People often use the terms HTTPS and SSL interchangeably, but that isn’t accurate. HTTPS is securebecause it uses SSL to move data. The technicalities can seem complicated, so visit here if you need more detailed information. For most companies, understanding that https is more secure than http is enough.
5 posts • Page 1 of 1